Influencer Nusret Gökçe, better known as Salt Bae, is one of the world’s most flamboyant and successful social media influence superstars. Influencers like Nusret are templates for budding content creators to follow. In the age of flash and cash, their success is hard to ignore.
Nusret Gökçe is a Turkish butcher, chef, and food entertainer. He became a worldwide internet meme in January 2017 when his technique for sprinkling salt on meat went viral. His flare and style make him hard to forget. Salt Bae has an international following that would rival many Hollywood stars.
Influencer Nusret Gökçe Passions
Influencer Salt Bae is a Turkish butcher and restaurateur whose technique for seasoning meat went viral. He now owns a chain of luxury steak restaurants named Nusr-Et. The restaurant has become a go-to spot for celebrities and sports personalities.
Gökçe rose to fame after a video of him elaborately sprinkling salt went viral in 2017. He has since established a chain of exclusive steakhouse restaurants. The chain, which he named Nusr-Et, has branches in Turkey, Greece, the United States, and Qatar.
A Unique Digital Influencer Style
His social media presence is a testament to his enduring passion for meat and how it translates to his well-rehearsed culinary performance art. From the exaggerated sprinkle of salt and a circus-inspired act of knife play to his strut, Nusret’s style has grown. However, he remains grounded in his commitment to the meat he loves.
His dedication as a social media influencer sets him apart from his peers and has made him an exemplary figure for digital influencers to emulate. His success hasn’t gone to his head; he continues to stay disciplined and focused.
From his origins as a butcher to his meteoric rise as one of the biggest digital influencers in the world, his story is an example of extreme determination and perseverance. His drive has allowed him to stay at the top of his game for years. We expect to see him around for many years to come.
Influencer Nusret Gökçe Lifestyle
Nusret’s success has earned him a luxurious lifestyle. He owns multiple properties, but his crowning glory is his £36 million palace in Istanbul with a rooftop pool, gym, and spa.
Salt Bae owns several expensive cars, including Mercedes, Bentley – Continental GT, Rolls-Royce, and Lamborghinis.
In September 2021, Nusret opened a restaurant in London, where he received mixed reactions. It thrilled many to see a celebrity chef opening a shop in the city’s heart. But others were upset with the exceptional prices. For example, a Tomahawk steak sold for as much as PS37,000.
In 2022, Salt Bae made headlines when he got onto the pitch during the World Cup final. He made his trademark salt-sprinkling gesture over the gilded trophy. It was a breach of FIFA’s rules, which note that only the tournament winner and heads of state may touch the prize.
Photo credit: My London
Humble Beginnings
Influencer Nusret Gökçe was born in 1983 in Erzurum, Turkey, to a family with limited financial resources. He dropped out of school to become a butcher’s apprentice and help support his family. His father, Faik, was a mine worker.
When he was young, he worked at several restaurants for free to learn the business and gain knowledge of the industry. He also traveled to Argentina to develop the skills of running and operating restaurants.
Instagram Followers
To achieve his dream of becoming a chef, Nusret worked extremely hard. Nusret left school in the sixth grade to work as a butcher’s apprentice and saved money for his culinary education. Next, he traveled to Argentina and worked for free in local restaurants to learn the craft. He is now a global celebrity with over 10 million followers on Instagram alone. Salt Bae is a top-paid Instagram influencer. In fact, his history as an Instagram influencer goes back many years.
Salt Bae is the co-owner of a chain of steakhouses called Nusr-Et, named after himself. David Beckman, Antonio Banderas, and David Beckham are among the celebrities who dine at his establishments.
Final thoughts
Influencer Nusret Gökçe went from being poor and working for free to becoming a highly successful social media influencer. His career is a testament to anyone dreaming of a career as a digital influencer.
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Feature photo credit: Pxfuel