Influencers around the world in hundreds of niches are raking in thousands of dollars every month, and surprisingly, there is still plenty of room for fresh blood too! Being a social media influencer gives you the chance to make a living while doing something you love – and the good news is that there are dozens of platforms for influencers out there where you can monetize your hard work.
This article will cover six of the most profitable social media platforms that upcoming influencers should have their eyes on in 2023 for the best chance at making a good buck.
If there’s one app that almost every young person is on, it’s TikTok. As a short video platform, the average teen and young adult scrolls through hundreds of videos every single day, and in the mix, you can make your mark. TikTok is quite welcoming to influencers, both big and small, so don’t be afraid to explore potential opportunities here.
Once you develop a follower base on TikTok, brands will quickly start reaching out to you to have their products and services promoted, and this can yield six-digit salaries for top influencers like Vanessa Chen. For better results, it can be a great idea to target a more specific audience and keep your content around one niche so that when brands are looking for influencer partnerships, they will be more likely to approach you.
YouTube is one of the oldest social media platforms out there and most people already know how to navigate it and make money out of it. While brands can use paid advertising on YouTube to draw attention to their company, nothing works better than getting their products recommended by people who have a trusting relationship with their followers.
The great thing about YouTube is that you can choose to monetize your videos via Google Adsense by adding sponsored ads in the middle of your content, or even opt for video sponsorships from various brands which will pay you per video that features their product.
Instagram is one of the most popular social media platforms right now, and with its Stories feature, it’s no wonder that influencers are taking full advantage of the power of this platform. Influencers on Instagram can either opt for sponsored posts or use their reach to direct their followers to the links in their bio which take them to a product page or a landing page.
The great thing about Instagram is that there is a good variety of users on the platform, ranging from teenagers to adults, so it’s easy to find an audience that’s interested in whatever niche you’re passionate about. Plus, the content doesn’t necessarily have to be confined to photos – as Stories allow videos and live streams too!
While this platform is most popular amongst gamers, it has branched into other sectors in recent years, and with this change comes the opportunity for influencers to make a profit. Unlike YouTube, Twitch is a platform that focuses mainly on live streaming, so it is best to only use Twitch for influencing if you are reading to promote products or services through live streams.
You can ask for donations from your viewers, get sponsorships, and even join affiliate programs to make money from the products you feature on your channel. You’ll need some time to grow a decent audience before you can start making serious money though!
This may seem odd, but Pinterest is still thriving in the influencer game. Pinterest is an overlooked social media platform, but it can be a great way to showcase products and services from companies that you may be working with.
You can create pins for any product or service that you want to showcase and direct your followers to the link in the pin. With a great eye-catching graphic and some clever keywords, your pins can easily become viral, thus getting more exposure for your brand. Plus, if you don’t have great video editing skills, Pinterest can be a great option as most content posted on the site is in the form of images, which is often easier to create.
Looking to take a more formal approach to influencing? LinkedIn is the perfect platform for you. While it does have some of the same features as other social media platforms, such as being able to post photos and videos, connecting with people, and engaging in conversations, LinkedIn is geared toward a more professional audience.
With this in mind, if you have a following in the professional space, whether it be website design, freelancing, or something else, you can easily find partnerships with businesses in this space that are willing to pay to have you promote their companies. Plus, with close to 1 billion registered members, there is no shortage of people to target in various niches, no matter how specific they may be.
Final Thoughts on Platforms for Influencers
These are just some of the most profitable social media platforms for upcoming influencers in 2023, but there are far more out there depending on your niche and interests. If you take your time to research different platforms and experiment with different content strategies, you can easily find the perfect platform for making money as an influencer!
But before becoming and influencer, don’t forget to take our online courses for influencers.