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Influencers around the world in hundreds of niches are raking in thousands of dollars every month, and surprisingly, there is still plenty of room for fresh blood too! Being a social media influencer gives you the chance to make a living while doing something you love – and the good news is that there are dozens of platforms for influencers out there where you can monetize your hard work.

This article will cover six of the most profitable social media platforms that upcoming influencers should have their eyes on in 2023 for the best chance at making a good buck.

#1: TikTok

If there’s one app that almost every young person is on, it’s TikTok. As a short video platform, the average teen and young adult scrolls through hundreds of videos every single day, and in the mix, you can make your mark. TikTok is quite welcoming to influencers, both big and small, so don’t be afraid to explore potential opportunities here.

Once you develop a follower base on TikTok, brands will quickly start reaching out to you to have their products and services promoted, and this can yield six-digit salaries for top influencers like Vanessa Chen. For better results, it can be a great idea to target a more specific audience and keep your content around one niche so that when brands are looking for influencer partnerships, they will be more likely to approach you.

#2: YouTube

YouTube is one of the oldest social media platforms out there and most people already know how to navigate it and make money out of it. While brands can use paid advertising on YouTube to draw attention to their company, nothing works better than getting their products recommended by people who have a trusting relationship with their followers.

The great thing about YouTube is that you can choose to monetize your videos via Google Adsense by adding sponsored ads in the middle of your content, or even opt for video sponsorships from various brands which will pay you per video that features their product.

#3: Instagram

Instagram is one of the most popular social media platforms right now, and with its Stories feature, it’s no wonder that influencers are taking full advantage of the power of this platform. Influencers on Instagram can either opt for sponsored posts or use their reach to direct their followers to the links in their bio which take them to a product page or a landing page.

The great thing about Instagram is that there is a good variety of users on the platform, ranging from teenagers to adults, so it’s easy to find an audience that’s interested in whatever niche you’re passionate about. Plus, the content doesn’t necessarily have to be confined to photos – as Stories allow videos and live streams too!

#4: Twitch

While this platform is most popular amongst gamers, it has branched into other sectors in recent years, and with this change comes the opportunity for influencers to make a profit. Unlike YouTube, Twitch is a platform that focuses mainly on live streaming, so it is best to only use Twitch for influencing if you are reading to promote products or services through live streams.

You can ask for donations from your viewers, get sponsorships, and even join affiliate programs to make money from the products you feature on your channel. You’ll need some time to grow a decent audience before you can start making serious money though!

#5: Pinterest

This may seem odd, but Pinterest is still thriving in the influencer game. Pinterest is an overlooked social media platform, but it can be a great way to showcase products and services from companies that you may be working with.

You can create pins for any product or service that you want to showcase and direct your followers to the link in the pin. With a great eye-catching graphic and some clever keywords, your pins can easily become viral, thus getting more exposure for your brand. Plus, if you don’t have great video editing skills, Pinterest can be a great option as most content posted on the site is in the form of images, which is often easier to create.

#6: LinkedIn

Looking to take a more formal approach to influencing? LinkedIn is the perfect platform for you. While it does have some of the same features as other social media platforms, such as being able to post photos and videos, connecting with people, and engaging in conversations, LinkedIn is geared toward a more professional audience.

With this in mind, if you have a following in the professional space, whether it be website design, freelancing, or something else, you can easily find partnerships with businesses in this space that are willing to pay to have you promote their companies. Plus, with close to 1 billion registered members, there is no shortage of people to target in various niches, no matter how specific they may be.

Final Thoughts on Platforms for Influencers

These are just some of the most profitable social media platforms for upcoming influencers in 2023, but there are far more out there depending on your niche and interests. If you take your time to research different platforms and experiment with different content strategies, you can easily find the perfect platform for making money as an influencer!

But before becoming and influencer, don’t forget to take our online courses for influencers.

Social media has revolutionized how we communicate, connect and consume information. Now we have access to people from around the world – and thanks to influencers on these platforms we have seen their power of shaping opinions and changing behaviors. But you don’t need millions of followers to have an impactful social media presence. Even as a Nano influencer, you can have an enormous effect on your audience. Nano influencers are social media users with 1,000 to 10,000 followers who enjoy high engagement with their audience. We will discuss how you can become one and make an impactful statement online – be it to build personal brand or promote business interests – so read on and discover how you can become an impactful Nano-influencer and leave an indelible mark on social media.

The Benefits of Being a Nano Influencer

Nano influencers offer significant advantages over their larger counterparts when it comes to engagement. While larger influencers with millions of followers might have wider reach, Nano influencers usually enjoy a highly engaged and loyal following that’s more likely to interact with their content, share it with friends, and purchase recommendations made by Nano influencers.

As a Nano influencer, one advantage is having more time and resources available to you for developing more intimate connections with your audience. Your smaller following allows more room to engage followers directly, respond to their comments, and build community around your brand.

Steps to Becoming a Nano Influencer

# Building Your Personal Brand as a Nano Influencer

The first step to becoming a Nano influencer is to build your personal brand. This means defining your values, your unique selling proposition, and the message you want to convey to your audience. It’s essential to have a clear brand identity that sets you apart from others in your niche.

Your personal brand should also reflect your personality and your passions. This will help you connect with your audience on a more personal level and make it easier for them to relate to you.

# Identifying Your Niche and Target Audience

Once you’ve established your personal brand, the next step is to identify your niche and target audience. This means defining the topics you want to focus on and the type of people you want to reach.

It’s important to choose a niche that you’re passionate about and that has a high demand. This will make it easier for you to create content that resonates with your audience and build a loyal following.

When it comes to your target audience, it’s important to be specific. This means identifying the age range, gender, location, and interests of the people you want to reach. The more specific you are, the easier it will be to create content that appeals to them.

# Creating High-Quality Content

Creating high-quality content is essential to becoming a Nano influencer. Your content should be engaging, informative, and visually appealing. It should also be optimized for social media platforms, with attention-grabbing headlines and eye-catching visuals.

When it comes to the type of content you create, it’s important to experiment and see what works best for your audience. This could include blog posts, videos, podcasts, or social media posts. The key is to find a format that resonates with your audience and that you enjoy creating.

# Building Your Social Media Following

Building a social media following takes time and effort. The key is to be consistent and to engage with your audience regularly. This means posting content on a regular basis and responding to comments and messages promptly.

It’s also important to promote your social media channels on your website and other marketing materials. This will help to drive traffic to your social media profiles and increase your following.

There are also several strategies you can use to grow your social media following, including collaborations with other influencers, hosting giveaways, and using paid social media advertising.

# Engaging with Your Followers

Engaging with your followers is essential to building a loyal community around your brand. This means responding to comments and messages, asking for feedback, and creating content that encourages interaction.

It’s also important to show your followers that you appreciate their support. This could include hosting exclusive events or offering discounts on your products or services.

# Monetizing Your Influence

Once you’ve built a loyal following, you can start monetizing your influence. This could include sponsored posts, affiliate marketing, or selling your own products or services.

When it comes to sponsored posts, it’s important to only work with brands that align with your values and that you genuinely believe in. This will help to maintain the trust of your audience and ensure that your sponsored content is authentic.

Tools and Resources for Every Nano Influencer

Nano influencers need the right tools and resources in order to successfully navigate the world of micro influencing. Tools should help with content production, engagement tracking and overall growth strategies.

Hootsuite, Buffer and Later are essential tools for Nano influencers utilizing social media scheduling and management platforms as part of their content distribution strategies. By planning content in advance and scheduling it across various social media channels, these platforms allow Nano influencers to maximize posting schedule efficiency, maintain consistent presence while saving time through automating distribution processes.

Content creation tools are another invaluable asset to Nano influencers. Applications like Canva, Adobe Spark and Over offer user-friendly interfaces and pre-designed templates to make graphic and video creation effortless and visually appealing – perfect for increasing content quality, creating engaging visuals and maintaining an aesthetic consistent with brand aesthetic without professional designer expertise required.

Engagement tracking tools are also indispensable tools for Nano influencers who wish to evaluate their performance and gain a better understanding of their audience. Platforms like Sprout Social, Iconosquare or Google Analytics offer insights into post engagement rates, demographic information and growth trends – helping Nano influencers identify the most successful content, determine optimal posting times and develop strategies designed to increase audience engagement.

Collaboration platforms and networks designed specifically for Nano influencers offer them a platform to connect with brands and other influencers for partnerships or sponsored collaborations. Such networks as Tribe, AspireIQ or GrapeVine give Nano influencers a platform where they can showcase their portfolios, engage with brands and negotiate partnership opportunities. Furthermore, these networks allow Nano influencers to expand their reach, access exclusive campaigns and monetize effectively their influence.

Conclusion

Becoming a Nano influencer is a great way to make an impact on social media. By building a loyal following and creating engaging content, you can connect with people from all around the world and promote your brand or message. The key is to be authentic, consistent, and to engage with your audience regularly. With the right strategies and resources, anyone can become a Nano influencer and make their mark on social media.

If you need more concrete information, I invite you to take our course on how to become a paid influencer.

Happy sharing!